AI-Powered Brand Photography Course | Plan Creative, High-Impact Brand Shoots with Lumi

Lumi is an AI-powered brand photography assistant that helps photographers generate creative shoot concepts, visually represent a brand’s transformation, and streamline brand shoot planning.

🌟 How Prompting Works for Lumi

Lumi isn’t just another AI tool, it’s your creative sidekick, ready to help you dream bigger and create brand shoots with intention and impact.

The magic of Lumi happens when you learn how to ask the right questions. Think of it like having a conversation with a creative director: the more clearly you share your ideas, the more tailored and exciting the concepts you’ll get in return.

In this course, you’ll learn how to use prompts to guide Lumi—from big-picture brand strategy to the tiniest details like props, poses, and vibes. Whether you’re brainstorming shoot concepts, refining a mood board, or figuring out how to visually capture a client’s unique message, Lumi will help you turn ideas into reality.

Here’s how it works:

• You ask Lumi a prompt, a creative question or idea (don’t worry, I’ll teach you exactly how to phrase these!)

• Lumi takes what you’ve given it and gives back unique, strategic brand shoot concepts you can refine and make your own

• The more you practice, the more natural it becomes—and the more Lumi feels like an extension of your creative brain

Together, you and Lumi will create scroll-stopping brand shoots that feel aligned, intentional, and totally unique the kind of shoots that make clients say, “This is exactly what I was dreaming of.”

Let’s get you prompting like a pro!

Having a template or a game plan for how the brand shoot will go down is essential. This way you know exactly how the day will go, which outfits your clients will wear, the key shots that you need to get for your clients etc.

Without a plan the day will feel chaotic and overwhelming. So make sure you have some way of planning the shoot day.